At the height of the Covid-19 pandemic we came together as a group of independent lodge owners to create a vehicle to grow our businesses and the tourism industry. We shared the same overriding worry - not for ourselves but our teams, people, communities, families and the majestic creatures of Africa. We knew that if the industry faltered, everything was at risk. African Safari Collective was born and has become the movement for unity, integrity, collectivity, and growth in hospitality solutions.